Introduction to the North Quay regeneration project

Great Yarmouth Borough Council is excited to be bringing forward the most significant development opportunity in a generation. North Quay is an important site which will become a new vibrant destination in Great Yarmouth and will further enhance the town’s already prosperous economic future.

North Quay is a 10 acre (4 hectare) riverside gateway development opportunity in the heart of Great Yarmouth, allocated for wholesale regeneration in the adopted Local Plan for a variety of commercial and residential uses. Having succeeded in securing £20 million Levelling Up Funding, there is significant momentum building to deliver this North Quay development opportunity site, which is located close to the Rail Station and historic Market Place – the latter currently undergoing significant transformation with a new Covered Market, public realm and a new Learning Hub/University Campus. 

North Quay forms an integral part of the Great Yarmouth Waterfront Area in central Great Yarmouth and is identified in the 2015-adopted Local Plan Part 1 (Core Strategy Policy CS17) as a catalyst for helping deliver the transformation and regeneration of the wider Waterfront area.

As it is a key element of the Plan’s Vision, the Site must be considered in the context of its relationship with other key areas and sites including: the Conge, the Town Centre, Hall Quay and the Third River Crossing (a major infrastructure project opening in the autumn 2023).

Policy CS17 in the Local Plan Core Strategy highlights that North Quay represents an area considered under-utilised but offers potential for developing a mixed-use quarter.

The Council has already approached some current landowners and occupiers within the area comprising the Supplementary Planning Document (SPD) for North Quay to seek to acquire their land and property by reasonable agreement. Further approaches will be made from August 2023.

The Council will be shortly commencing a formal search for a suitable development partner with the necessary skills, resources, and expertise to meet the planning and development objectives set out in the adopted SPD.

By Great Yarmouth Borough Council

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